A wholesale marketplace and an owned B2B operating channel solve different jobs.
Faire helps brands and retailers transact through a wholesale marketplace. Miyara helps a consumer brand find and work buyers across retail and non-retail motions, then coordinate the order through its own team.
Choose based on the channel you are building
Choose Faire for marketplace demand
Faire is designed for brands listing products and independent retailers discovering and ordering them through the Faire marketplace.
Choose Miyara for an owned channel
Miyara is designed for buyer relationships the brand owns, including retail, corporate, hospitality, real estate, food service, and distribution.
Use Faire for marketplace transactions
Faire provides marketplace discovery, order, payment-term, and returns infrastructure for eligible transactions.
Use Miyara for cross-team execution
Miyara keeps the buyer thread connected to finance, operations, logistics, shipment, delivery, and account history.
Faire is a marketplace
Faire describes itself as an online wholesale marketplace connecting independent brands with retailers. Retailers browse products and place wholesale orders inside that network. Brands gain access to marketplace demand and Faire manages parts of the transaction experience.
That model can be useful when independent retail discovery is the primary goal and the brand wants marketplace infrastructure around the order.
Miyara is the brand's operating layer
Miyara does not require the buyer to shop a marketplace. The brand defines a campaign, researches buyer organizations, finds grounded decision-makers, enriches selected contact channels, and works the relationship from its connected inbox.
The buying motion can be retail resale, but it can also be a hotel, employer, agency, developer, restaurant group, distributor, or other organization that may never browse a wholesale marketplace.
The difference becomes clearest after agreement
Miyara is built around the work that follows a negotiated yes: freight, taxes, invoice, payment confirmation, warehouse preparation, shipment, tracking, delivery, and buyer updates. It routes those checkpoints through the brand's team and keeps them attached to the buyer conversation.
A brand can use marketplace channels and still need an owned operating system for direct accounts. The products are not mutually exclusive.
A practical decision
Choose Faire when you want access to its retailer marketplace and transaction model. Choose Miyara when you want to build and operate buyer relationships across a broader set of organizational demand while keeping the process inside your own commercial and operating model.
Keep exploring the channel.
Answered plainly.
Is Miyara a Faire alternative?
Miyara can be an alternative for the owned buyer-discovery and order-workflow part of a wholesale strategy, but it is not a like-for-like wholesale marketplace.
Can a brand use Faire and Miyara together?
Yes. A brand may use Faire for marketplace retail demand and Miyara for direct retail, corporate, hospitality, distributor, and other buyer relationships.
Does Miyara charge a marketplace commission?
Miyara is not a marketplace. Its current pricing is a first month without the platform fee, then $99 per month, plus 1% of completed order revenue from day one.
Which product owns the buyer relationship?
Miyara is designed around the brand's direct relationship with the buyer. Faire transactions take place through Faire's marketplace model.