The bulk-orders channel, run by hand.
Organizations buy from consumer brands in volume, at negotiated prices. Most brands run those orders by hand. Buyers found by luck, inquiries answered late, deals stuck waiting on sign-offs. Here's what the channel is and where it leaks.
“Every suite we open is stocked with pieces from independent makers.”
Illustrative data
It is a deal, not a cart.
A bulk order has a buyer that's an organization, a volume that's negotiated, and a price that isn't on the website. That's the channel.
And every order runs the same relay: inquiry, pitch, quote, freight, taxes, invoice, PO, payment terms, collection, ops, delivery, proof of delivery. Twelve steps. Each one waits on the one before it.
Direct-to-business, or DTB.
DTC is a brand selling to consumers on its own site. DTB is the same brand selling to organizations in bulk. Different name, same work: find the buyer, price the order, clear the steps.
Every bulk order is real money run by hand. The waiting between steps is where it leaks.
The right buyers are never found. The list comes from a stale database, so the team chases orgs that were never going to order.
A real inquiry sits for days under newsletters and cold pitches. The buyer signs with whoever replied first.
The reply needs a quote. The quote waits a week on the one person who knows the pricing.
The deal is agreed, then dies inside: a finance sign-off here, a freight quote there, each sitting in someone's inbox.
None of this is a people problem. It's deal-shaped work running on tools built for carts. See how it compares against a spreadsheet and a generic CRM.
One channel, run end to end.
Miyara reads your brand, finds and checks the buyers, drafts every reply, and routes each internal step to an owner with a deadline. You approve every send.
Reads your brand first.
Paste your site once. Miyara reads your catalog and positioning and learns who buys from you in bulk, for what, and at what price.
Premium, design-led, sustainability-forward. Sells in volume to teams that gift on occasion, and screens out resellers and wrong-fit buyers.
Checked live, not pulled from a list.
Every lead is checked the day you see it. Real website, verified email, proof they buy in bulk in your categories and markets. If we can't verify it, you never see it.
Built for the operator who owns the numberA warm path, not a cold blast.
Cold email converts under 5%, even with a great list. So before we send one, Miyara looks in your network for someone who can introduce you.
Real inquiries, surfaced.
Bulk buyers write to the same inbox as newsletters and vendor pitches. Miyara reads what comes in and lifts out the real orders, the day they land.
Drafted inside your guardrails.
Miyara drafts the reply in your voice, with real products and prices you've approved. You read it, edit it, hit send.
We’re interested in welcome kits for 80 new hires. What’s the lead time, and can you do custom packaging?
Hi Maya, thanks for reaching out. We’d love to put together welcome kits for your 80 new hires. Typical lead time is three weeks, and custom packaging is no problem. A few quick questions on sizes and timing.
Through your team, not around it.
An agreed deal still needs freight, taxes, an invoice, a PO. Miyara routes each one to its owner with a deadline, and chases.
We're not building another wholesale tool. We're building the intelligence to run bulk orders as smoothly as DTC.
The channel, answered plainly.
What is the bulk-orders channel?
It's the part of a brand's revenue where the buyer is an organization, the order is in volume, and the price is negotiated. A company gifting its people, a boutique stocking its shelves, a developer furnishing new homes. Also called direct-to-business, or DTB.
What does DTB (direct-to-business) mean?
Direct-to-business. DTC is selling to consumers on your own site. DTB is the same brand selling to organizations in bulk. It's a negotiated deal with a quote and an invoice, not a cart checkout.
Why does the bulk-orders channel leak revenue?
Because every step runs by hand. Inquiries sit unanswered, quotes wait on one person, agreed deals stall on freight and finance. Every wait is a chance for the buyer to go elsewhere.
Is the bulk-orders channel the same as wholesale or corporate gifting?
They're parts of it. Wholesale, gifting, team merch, bulk furnishing: the channel covers every occasion an organization buys in volume. The work is the same every time, which is why it's one channel.
Why doesn't a spreadsheet or a generic CRM solve it?
A spreadsheet stores names. A CRM records deals your team already did. Neither finds a buyer, checks one live, drafts a quote, or chases your own finance team. Those are the steps where the channel leaks.
What does it take to run the bulk-orders channel well?
Keep the relay moving. Find the buyer, check them live, answer first, and give every internal step an owner and a deadline. That's what Miyara does, and you approve every send.
Does Miyara take payments or handle shipping?
No. Miyara runs the process, not the money. Your team ships the order, sends the invoice, and gets paid. Miyara is not a marketplace and never holds your money or your freight.
No step sits waiting.
Miyara runs the process. It never holds your money or your freight.