How to run your B2B wholesale channel with Miyara.

Miyara is an AI order desk for consumer brands selling to businesses. It connects buyer discovery, inbound demand, supervised outreach, buyer conversations, and the internal work required to deliver an order. This guide follows that workflow from a new workspace to a completed order.

If you would rather see the complete flow first, watch the three-and-a-half-minute product demo.

Before you start

You will get a stronger workspace if you have four things ready:

• Your public brand website and the product categories you want to sell in bulk.
• A work email address. Connect Gmail when you are ready to capture conversations and send outreach.
• The markets, buyer types, and use cases you want Miyara to prioritize or avoid.
• Your product costs and selling limits, if you want Miyara to help prepare commercially safe offers.

Slack is optional. Connect it when you want finance, operations, or logistics work routed to the people who own those steps.

1. Create the workspace and read your brand

Start at miyara.app/signupand enter your brand's website. Miyara reads the site to build a working view of your positioning, product categories, likely B2B buying occasions, and the buyer segments that may fit.

Review the result before moving on. The website is the starting evidence, not an instruction to accept every generated detail. Correct anything that is too narrow, remove buyer directions that do not fit, and add context the public site does not explain.

2. Prepare the catalog and connect the working inbox

Miyara turns the products it can ground from your site into a B2B selling catalog. Review the products, categories, pricing, and available images. Add costs and margin limits so future offers are based on your commercial rules rather than a generic discount.

Connect Gmail when you are ready to work real conversations. The connection lets Miyara recognize relevant inquiries, keep buyer threads together, prepare grounded drafts, and send messages that your team has chosen to send.

3. Find buyer companies before searching for people

Create a campaign around a real buying motion, such as retail wholesale, hospitality amenities, employee programs, food service, real-estate handovers, or event merchandise. Describe the demand you want, the market, and any exclusions. Miyara can recommend additional buyer directions from the brand profile.

Miyara researches buyer organizations live, checks the company and domain, and ranks the results against the campaign. Review the evidence and buying use case for each company. A buyer company should remain visible and reviewable even before a person or email has been found.

4. Find the people who own the buying decision

Once the company list is final, choose how many decision-makers you want per company. Miyara recommends role families from the campaign, the company type, and your brand. You can accept those recommendations or adjust them.

Role families are broader than a few literal job titles. A hospitality campaign may need procurement, operations, guest experience, or food-and-beverage leadership. A real-estate campaign may need design, development, procurement, resident experience, or marketing. Miyara searches the relevant title variants and only attaches a person when it can ground that identity.

If no grounded decision-maker is found, the company belongs in the decision-makers-not-found view. It should not disappear and Miyara should not invent a contact.

5. Enrich the selected people with contact channels

Contact enrichment is a separate decision. After you have the right person, ask Miyara to find a verified work email or a grounded LinkedIn profile. This keeps buyer research, person research, and contact enrichment as distinct stages.

Before a credit-consuming action, the interface shows the maximum credits it can use. Results without a verified email remain in the emails-not-found view, organized by their original campaign, so they can be retried without losing the buyer or the decision-maker.

6. Review and launch outreach

Start a deal from a qualified buyer, then review the proposed outreach sequence. Check the recipient, subject, offer, evidence, timing, and follow-up count. Launching the sequence is the approval to run those configured steps. When the buyer replies, the sequence pauses so the conversation can move into the thread.

The goal is not maximum send volume. It is a smaller set of grounded buyers, the right people inside those companies, and a message that makes sense for the brand and buying occasion.

7. Triage inbound demand and work the buyer conversation

Miyara separates relevant bulk and wholesale inquiries from inbox noise. Review the inbound queue, accept the real opportunities, and move them into buyer threads. In each thread, Miyara can prepare a reply using the conversation, catalog, pricing controls, and current order state.

A person stays in control of buyer communication. Review the draft, edit it when needed, attach the right products or commercial offer, and send it from the connected inbox.

8. Clear the internal steps and deliver the order

Once a buyer is ready to move, the work shifts from selling to coordination. Miyara tracks the quote, required details, freight, taxes, invoice, payment, warehouse preparation, shipment, tracking, delivery, and any proof of delivery required for the order.

Connect Slack to route each internal checkpoint to the right owner. When an update arrives, the order state returns to the buyer thread so the next response reflects what finance, operations, or logistics actually confirmed.

A simple operating rhythm

• Keep buyer campaigns specific enough to explain why each company belongs.
• Finalize companies before spending credits on people and contact channels.
• Review decision-makers-not-found and emails-not-found by campaign instead of losing those buyers.
• Approve sequences and buyer replies with the current catalog and commercial rules in view.
• Clear internal order checkpoints from one queue, with an owner and deadline for each step.
• Keep product costs, pricing limits, and operational instructions current.

The end state

The point is not to replace the buyer relationship. It is to keep that relationship from breaking between disconnected tools. Miyara gives the brand one place to find the buyer, work the conversation, coordinate the order, and retain the account history after delivery.